El Hijo de la Cumbia is a pioneer project of electronic cumbia, envisioned by Argentine producer and musician Emiliano Gómez aka Ego.360. Following decades of sonic exploration, he stands as one of the maximum references of the genre.

Widely recognized for shattering the boundaries of traditional tropical music, El Hijo de la Cumbia seamlessly fuses Latin America’s folklore roots with rhythms like reggae, dub, hip-hop, and modern production techniques. This innovative alchemy has captivated global audiences, taking his music to renowned stages of more than thirty countries around the world.

The project elevates the electronic cumbia experience to its highest peak by performing as a full live band which delivers a collective, hypnotic dance floor experience. He brings this definitive live performance to Congona Festival 2026, headlining the stage at Malmö’s Folkets Park.